Monthly Archives: March 2014

Is it Time to Leave Facebook?

Time for small businesses to stop using Facebook

The news is out that Facebook is limiting the exposure of your brand page posts. Now, only 1-2% of you fans can actually view your posts organically. Any more than that and either your fans will have to share them, or….you will have to pay to advertise on Facebook.

Lots of businesses aren’t to happy about that, including Jason Falls of Social Media Explorer, who calls it a swindle. And Jason is the guest on this episode of Power to the Small Business as we discuss what to do about Facebook’s strong-arm move. Should you pay-to-play? Check out this episode and add your comments below.

Guest: Jason Falls of Social Media Explorer
Host: Jay Ehret of TheMarketingSpot.com


Email and Feed Readers, click here to listen: Is it Time to Leave Facebook?

Get complete show notes and links on The Marketing Spot Blog:
Should Small Business Ditch Facebook?
small business marketing podcast in iTunesTo receive new episodes by email, use the link below and enter your email address. (We keep these private and don’t give or sell them to anyone)
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How to Explain Your Brand

Many businesses get stalled because customers just don’t understand everything they have to offer. If that’s happening to your business, perhaps you have an explanation problem. This is the episode that will offer you a brand communication solution.

How to better explain your business

Guest: Lee Lefever, Co-founder of Common Craft and author of The Art of Explanation
Host: Jay Ehret, Dean of Marketing Know-How at The Marketing Spot.com


Email subscribers and feed readers, click here to listen: How to Explain Your Business

Get complete show notes and links on The Marketing Spot Blog:
How To Explain Your Brand
small business marketing podcast in iTunesTo receive new episodes by email, use the link below and enter your email address. (We keep these private and don’t give or sell them to anyone)
Subscribe to Power to the Small Business Podcast by Email

Marketing Questions Answered: Exposure – Local Tactics – Taglines

It’s time to get some of those burning marketing questions answered. In this episode of Power to the Small Business, Jay Ehret answers marketing questions from small business owners.

small business common marketing questions answered by marketing expert Jay Ehret


Email subscribers and feed readers, click here to listen to the show:
Small Business Marketing Questions Answered

Marketing Questions Answered:

– How do I get my business name out there with impact?

– What local marketing tactics am I neglecting?

– How do I know my tagline is good?

Get complete show notes and links on the blog: Burning Marketing Questions Answered
small business marketing podcast in iTunesTo receive new episodes by email, use the link below and enter your email address. (We keep these private and don’t give or sell them to anyone)
Subscribe to Power to the Small Business Podcast by Email

Special Offer:
Get 45% off our new workshop: Create a Custom Marketing Plan to Grow Your Business
Use the discount code: 97

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LinkedIn Marketing

Approximately 81% of small and medium-size businesses use social media, and 94% of those use social media for marketing purposes. But how many of those brands are using social media to directly acquire business? If ever there was a social media platform that helps you directly get business, it’s LinkedIn, the social network designed around business.

Twitter and Facebook may have bigger numbers, but LinkedIn is the place businesses go to do business. And that works to your advantage…if you know how to use LinkedIn. It requires that you change your mindset from how platforms like Twitter, Facebook and Instagram are used. The tactics are more personal, and require some thought and effort (really Twitter and Facebook do to, but that’s another podcast episode).

In this episode of Power to the Small Business, Josh Turner of LinkedSelling joins us to give us beginning, intermediate, and advanced tactics to acquire business through LinkedIn. For complete show notes and links, see LinkedIn Marketing Solutions on my blog.

Featured Segment Expert: Josh Turner – Founder of LinkedSelling
Host: Jay Ehret of TheMarketingSpot.com


(email subscribers and feed service readers click here to listen to the podcast: LinkedIn Marketing)
small business marketing podcast in iTunesTo receive new episodes by email, use the link below and enter your email address. (We keep these private and don’t give or sell them to anyone)
Subscribe to Power to the Small Business Podcast by Email

Please help this podcast by leaving a review on iTunes. See the short tutorial below to see how.