Approximately 81% of small and medium-size businesses use social media, and 94% of those use social media for marketing purposes. But how many of those brands are using social media to directly acquire business? If ever there was a social media platform that helps you directly get business, it’s LinkedIn, the social network designed around business.
Image courtesy of A Name Like Shields Can Make You Defensive
Twitter and Facebook may have bigger numbers, but LinkedIn is the place businesses go to do business. And that works to your advantage…if you know how to use LinkedIn. It requires that you change your mindset from how platforms like Twitter, Facebook and Instagram are used. The tactics are more personal, and require some thought and effort (really Twitter and Facebook do to, but that’s another podcast episode).
In this episode of Power to the Small Business, Josh Turner of LinkedSelling joins us to give us beginning, intermediate, and advanced tactics to acquire business through LinkedIn. For complete show notes and links, see LinkedIn Marketing Solutions on my blog.
Featured Segment Expert: Josh Turner – Founder of LinkedSelling
Host: Jay Ehret of TheMarketingSpot.com
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