Monthly Archives: October 2009

Episode 41 – Marketers RoundTable 2: A marketers discussion of current marketing issues

Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the second gathering of the Marketers RoundTable.

Whereas marketers like to congregate and discuss marketing,

And Whereas I am a marketer with a podcast,

Therefore, let them gather at The Marketers RoundTable to discuss marketing issues for all to hear on Power to the Small Business.

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Guests:
Al Lautenslager – Author of Guerrilla Marketing in 30 Days
Stephen Denny – President, Denny Marketing
Connie Reece – Chief Community Officer, New Media Lab
Jay Ehret – (Host) Chief Officer of Awesomeness at The Marketing Spot

Length: 34 minutes

Email subscribers and feed readers – If you don’t see the player, click here to listen toPower to the Small Business
You can also download the mp3 file here: Download Power to the Small Business #41 (for personal use only)

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Press the play button on the Box player above and get started. Comments, questions? Please share it in the comment section below or call the audio comment line: 254-433-8529.

Marketers’ RoundTable – A discussion of current marketing issues:

 

Selected quotes from the show:

ON MARKETING PLANS:

AL LAUTENSLAGER: “People want to plan it out just right, get it perfect. I have an old saying: “Done is better than perfect.”

STEPHEN DENNY: “Very often it’s just more important to get something going than it is to be absolutely, positively, 100% that you’re absolutely, positively right.”

JAY EHRET: “There are no tactics that are right for everyone.”

ON SOCIAL MEDIA STRATEGY AND LISTENING FIRST:

STEPHEN DENNY: “So much is social media centers around this idea of listening and dialog, and interestingly I’ve found that it’s the other way around that makes more sense.”

JAY EHRET: “Can you imagine Jesus sitting down with the 12 disciples and saying: “Ok, tell me where you think I should be on this issue.”

CONNIE REECE “It’s useless to talk or listen, if you haven’t decided what your business is at its very core. Know thyself. That’s just fundamental.”

ON THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING:

JAY EHRET: “Social media marketing, while I like it…I think this notion that it’s better than all other forms of marketing is unproven. There’s no data to back it up.”

CONNIE REECE: “It’s one tool in the arsenal. I don’t ever think anybody should say, ‘oh, we’re just going to do social media marketing. It needs to be a compliment to the traditional marketing you’re doing.”

STEPHEN DENNY: “Blogging, social media, Facebook, Twitter, whatever you happen to be engaged with is almost as much a cultural decision as it is a business decision.”

AL LAUTENSLAGER: “The ‘I’ in ROI is free, but time is money.”

ON MARKETING OF BOOKS BY AUTHORS AND PUBLISHERS:

AL LAUTENSLAGER: “I’ll take that risk every time of over-promoting a book…Because people will sometimes just buy the book, take you home with them and put it on the bookshelf.”

STEPHEN DENNY: “The marketing starts before the book writing starts.”

CONNIE REECE: “If writers want to continue being published, they have to learn how to join their marketing efforts with the publishers.”

JAY EHRET: “Publishers do want the authors to promote their own books, and if that’s the case, …do you really need a publisher?”

 

Show Links:

Stephen Denny: Denny MarketingNote to CMO
Al Lautenslager: Market for ProfitsCertified Social Media
Connie Reece: Every Dot ConnectsNew Media Lab
Jay Ehret: The Marketing SpotPower to the Small Business


 

 

Tom Hopkins Discusses the Sales-Marketing Mix for Small Business

Businesses cannot survive on marketing alone. At some point you need to sell something and that’s where sales comes in. Marketing is the plan and selling is making the plan come to fruition. Whether you have defined sales department or not, you should have a defined sales system and a regular sales training program.

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Tom Hopkins is recognized as the world’s leading authority on selling techniques and salesmanship. In this episode of Power to the Small Business, master sales trainer and best-selling author Tom Hopkins discusses the relationship between sales and marketing. How do sales and marketing work together in a small business? Tom also addresses the myth of the natural born salesperson.

Guest: Tom Hopkins – Tom Hopkins International, Scottsdale, Arizona
Length: 25 minutes

Email subscribers and feed readers – If you don’t see the player, click here to listen toPower to the Small Business
You can also download the mp3 file here: Download Power to the Small Business #40(for personal use only)

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Podcast: Play in new windowDownload
Comments, questions? Please share it in the comment section below or call our brand new audio comment line: 254-433-8529.

Show Notes:

Selected quotes from Tom Hopkins:

“If you really want to have profits, you have to work as a team. Don’t let barriers get built between groups…or separating marketing from selling.”

“Leadership…has to let everybody know that from the top of this company to the very bottom, we are all in sales.”

“Don’t wait to hear it’s better to start working, start working now and you’ll be way ahead of the competition”

Show Links:

Tom Hopkins International
Book: How to Master the Art of Selling
Book: Selling in Tough Times