Monthly Archives: January 2008

Break From the Pack

Episode #5 of the internet show about small business marketing.

Competing in a Copycat Economy
Oren Harari says that most businesses live in Commodity Hell. Your products and services are quickly imitated by competitors large and small, and not just on a local level.

Break From The Pack by Oren Harari

Operating in a copycat economy means it’s harder to differentiate yourself, it’s harder to build your brand. But there is a way to break from the pack, and it’s called disciplined lunacy.

Being labeled insane is a badge of honor in a copycat economy. Lunacy means doing something that deviates from conventional wisdom. Tomorrow’s conventional wisdom comes from today’s nonconformists. But you must be able to execute and monetize the lunacy, and that’s where the discipline comes in.

Power To The Small Business – Episode #5: Break From The Pack


Guest: Oren Harari – Author, Speaker, Consultant, Professor
Topic: Competing and branding yourself in a copycat economy.
Length: 32 minutes


  • Why you need to continually reinvent what you do with customers.
  • How winners do strategy on the run.
  • You have an advantage because intangibles are more important than tangibles.
  • Is there enough fun in your business? People find it fun to create.

Oren Harari’s website:
Buy the book on Amazon: Break From the Pack: How to Compete in a Copycat Economy
Listen to our other episodes here: Power to the Small Business
Our company website: The Marketing Spot
All episodes of our podcasts:

Power To The Small Business: Get Slightly Famous

The internet show about small business marketing -Episode #4

Become a Celebrity in Your Field and Attract More Business with Less Effort.

That’s the promise of Steven Van Yoder, author of Get Slightly Famous. Van Yoder has written a book about publicity, gaining credibility, and establishing your business as the authority in your particular industry.

Get Slightly Famous by Steven Van Yoder

During his experience as a journalist, Van Yoder learned that certain people had developed a unique brand by establishing themselves as experts and go-to guys in certain subjects. His observation led him to develop the Slightly Famous strategy. Take a listen.



  • Gaining a clear understanding of your target group.
  • Maintaining visibility to build relationships.
  • Embracing credibility marketing instead of paid advertising.
  • Positioning yourself as a thought leader.

We also discuss:

  • Getting started with the media.
  • Creating information that attracts people.
  • Building consumer ties by being socially engaged.
  • Spotting opportunities to get free publicity.
  • What types of small businesses need this strategy.

All in one show! Hold on to your earphones and press the play button on the player above.

Steven Van Yoder’s website: Get Slightly Famous

Our company website:

Remarkable Customer Experiences with Brand Autopsy’s John Moore

Topic: Remarkable Customer Experiences

John Moore of Brand Autopsy

Podcast Episode #3 of the internet show about small business marketing

John Moore has been recognized by Fast Company magazine as a “leading practitioner of the arts of customer service and marketing” and has served as a Standards Council Advisory Board Member with the Word of Mouth Marketing Association. John is the author of the Brand Autopsy blog and the author of TRIBAL KNOWLEDGE, a business management book.

John joins us in this episode to talk about building a remarkable small business customer experience. After you listen, please join the conversation with a comment or question in the comments section below.

Guest: John Moore – Brand Autopsy
Host: Jay Ehret – Dean of Marketing Know-How at
26 minutes


To receive new episodes by email, enter your email address. (We keep these private and do not give or sell them to anyone else) 

Delivered by FeedBurner 

4 Things You Need To Know About Small Business Advertising

Power To The Small Business – Episode #2: Small Business Advertising

Outspoken veteran adman George Parker weighs in with important tips on small business advertising. Parker is author of MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag, and writes the AdHurl and AdScam blogs. He is a freelance writer and creative director and practices his craft in Boise, Idaho.

After you listen, please join the conversation with a comment or question in the comments section below.


Guest: George Parker – Author, writer, creative director

Topic: Small Business Advertising

Length: 31 minutes


  • Should you even advertise?
  • What results to expect from your advertising
  • Decide what you want to spend
  • Determine your USP (Unique Selling Proposition)
  • The three things you need to create great ads.
  • Where should you advertise: New Media vs. Old Media
  • Who should write your ads?


For more about our company: