Monthly Archives: June 2009

Wasting Time on Social Media

Are you wasting time on social media? Could be, if you’re not spending your time on the right social media tool. In this episode of Power to the Small Business, we discuss the different social media options and the best return on time spent, including;

  • Facebook
  • Twitter
  • Blogging

Guests: Bryan Person, Social Media Evangelist at LiveWorld, and founder of Social Media Breakfast
Length: 28 minutes

(Email subscribers and feed readers – Click here to listen if you don’t see the player)
You can also download the mp3 file here: Download Power to the Small Business #30 (for personal use only


Press the play button on the player above and get started. Comments, questions? Please share it in the comment section below.

Wasting Time on Social Media Show Notes

Bryan Person – Social Media Evangelist, LiveWorld

You have a finite amount of time to create content. Where is the best place to spend that time?

Choose the social media channel that is best for you based on;

  • Your marketing purpose
  • Your marketing challenge
  • Where your customer will be
  • How much time you have to spend on social media
  • The strength of each social media tool

Twitter is the lazy man’s social media tool. It’s easy to post 140 characters and amass a lot of followers. It takes more time and thought to maintain a blog.

Blogs may be the most powerful social media marketing tool for small businesses. This is especially true if you customers will go to search engines to search for your type of business.

Blogs give you credibility, authority, and search engines like blogs.

Find Bryan on the web:
Bryan Person’s Blog on LiveWorld
BryanPerson’s personal blog
Twitter: @BryanPerson