Monthly Archives: June 2014

Chapter 5: Crafting your Marketing Message

Marketing Plan Podcast_WEB BANNER

How can you make a good first impression?

Your only given one chance to make a first impression, and often times it can make or break a new relationship with your customer. Your initial means of communication is your marketing message, a consistent, creative line that customers pick up when they first come in contact with your brand. While its easy to be succumbed into using that line to boast about your brand, customers really don’t want to hear it. What customers do want to hear, is a marketing message full of personality, promise, and contrast.

Chapter Five of The Marketing Plan Podcast will guide you through three principals to help you create the perfect brand message to seal the relationship with future customers. You can view Chapter Five’s notes here.

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Jay Ehret
Dean of Marketing Know-How
The Marketing Spot

 

Chapter 4: Earning Word of Mouth Marketing through Brand Engagement

Marketing Plan Podcast_WEB BANNERWhats the missing ingredient in harmonizing your plan?

Many entrepreneurs search for that one thing that will put everything in balance. We start believing the hype of the marketing specialists: “the missing ingredient in your marketing plan is social media, or search engine optimization. But its not that simple. While there is a missing ingredient, it’s not externally found, but internally.

Let’s take word-of-mouth conversation, for example. The hype would have you believe that in this Age of Conversation, it’s all about social media. But that’s false hype. In  Chapter Four of The Marketing Plan Podcast we discuss how to earn conversation through brand engagement.

itunesInterested in the new show?  Please subscribe in your feed reader or ITunes at http://MarketingPlanPodcast.com/subscribe

 

Jay Ehret signatureThanks for listening!
Jay Ehret
Dean of Marketing Know-How
The Marketing Spot