How to Explain Your Brand

Many businesses get stalled because customers just don’t understand everything they have to offer. If that’s happening to your business, perhaps you have an explanation problem. This is the episode that will offer you a brand communication solution.

How to better explain your business

Guest: Lee Lefever, Co-founder of Common Craft and author of The Art of Explanation
Host: Jay Ehret, Dean of Marketing Know-How at The Marketing

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Get complete show notes and links on The Marketing Spot Blog:
How To Explain Your Brand
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