Many businesses get stalled because customers just don’t understand everything they have to offer. If that’s happening to your business, perhaps you have an explanation problem. This is the episode that will offer you a brand communication solution.
Guest: Lee Lefever, Co-founder of Common Craft and author of The Art of Explanation
Host: Jay Ehret, Dean of Marketing Know-How at The Marketing Spot.com
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Email subscribers and feed readers, click here to listen: How to Explain Your Business
Get complete show notes and links on The Marketing Spot Blog:
How To Explain Your Brand
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