Monthly Archives: March 2008

Pay Per Click (PPC) Demystified

Episode #8 of the internet show about small business marketing.

Pay Per Click (PPC) Demystified

Amber Benedict of Hanapin Marketing and co-author of the PPC Hero blog says it’s easy to get started with search marketing. All it takes is $5, fifteen minutes and Google Adwords. But that doesn’t mean you should do it.

Like many of the shiny, new marketing tools, search marketing gets a lot of hype. But before you dive in, take 25 minutes to learn whether or not this hot marketing trend is right for your small business.

Power To The Small Business – Episode #8: Pay Per Click Demystified

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How to Conduct Your Own Market Research

Episode #7 of the internet show about small business marketing.

Getting to Know Your Customers
Ed Erickson of Erickson Market Research says that market research can be used to decide how you your market yourself. It can be key, he says in finding the differentiating factor.

But many small businesses think that research is a pipe dream, best left to the big boys. Surprise! It doesn’t take a lot of money to conduct research.

Market research is really about gaining customer intelligence. The best way to do that, says Erickson is through your customer.

Power To The Small Business – Episode #7: Conduct Your Own Market Research
(Feed readers and RSS subscribers – Click here to listen if you don’t see the player)
(To download the mp3 file to your computer, right click here and save)

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Guest: Ed Erickson – Principal, Erickson Market Research
Topic: Market research for small businesses.
Length: 24 minutes

HotSpots

  • How small businesses can use market research.
  • Discover the benefits people will buy.
  • How to ask your customers questions that gets feedback you can use.
  • Creating a customer feedback mechanism to track what your customers think.
  • The first steps to conducting market research

Press the play button on the player above and get started. Then post questions or comments with the comments link below.

Ed Erickson’s website: ThriveStrategy.com
Download Ed’s ebook: Six Secrets to Market Domination

Check out all episodes of our podcasts: Power to the Small Business
Our company website: The Marketing Spot