Advertising Creativity: Generating Creative Ideas

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Advertising Creativity Podcast

Podcast Episode #71 Creativity in Advertising

Don’t you hate trying to come up with ideas for your advertising? The stumbling point is creativity. You know you should do something different so your ad doesn’t look like every other ad out there. Most people don’t think they are creative, so how do you generate creative advertisements?

In this episode of Power to the Small Business, we turn to Tom Altstiel for our creative answers. Alstiel is creative director and parter at Prom Krog Altstiel in Milwauke and he joins host Jay Ehret to discuss creativity in advertising. Altsteil is also co-author of the book: Advertising Creative: Strategy, Copy, and Design. Altstiel and Ehret discuss what real creativity is and how you can create creative advertising.

Guest: Tom Altstiel – Creative Director and Author, Milwaukee
Host: Jay Ehret – The Marketing Spot, Waco, Texas
Length: 27 minutes

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Creativity Definition: Presenting ideas in a way that most people don’t expect.

  • People must be able to relate to your idea
  • It is memorable

What is real Creativity in advertising?

  1. Unexpected – Presenting the familiar in a new and different way
  2. Relevant – Resonate with your intended target audience
  3. Strategic – Must be able to extend the idea into a campaign, and more than a one-time use

Benefits of creativity

  1. Builds your brand
  2. Creates long-term awareness
  3. Extends your marketing budget




“You need to present ideas in a fresh way so that they’ll be more memorable. And the benefit of that is you’re able to spend less to get your message out.”

“Ultimately, the market decides if it’s good creative. If it gets attention, if it resonates with the target, if it motivates someone to take action, then it’s a great idea.”

“Humor…gets people to like your brand. It doesn’t necessarily get them to buy something. And if the objective is just brand recognition, I think humor is an excellent choice.””


Tom Altstiel’s Agency: PKA Marketing
Buy Tom’s Book: Advertising Creative: Strategy, Copy, and Design
Premium Webinar: The Complete Guide to Facebook for Business
Free Advertising Webinar: Straddling The Fence

You may also be interested in reading: If you’ve ever said, “I’m not creative,” this is for you.

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Visual Thinking With Dan Roam

Dan Roam, Author of The Back of the Napkin
How much would you pay to become creative and innovative? You may only need to pay $16.47. That’s the Amazon price of DanRoam’s new book: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Roam contends that any problem can be solved with what he calls “visual thinking,” a simple system of drawing.
Don’t like your drawing ability? That’s ok, because Roam says it’s not artistic ability that matters. It’s time to open your mind to new possibilities and opportunities with visual thinking. 

The Guest:
Dan Roam – Digital Roam, Management Consultant, Author

Length: 26 minutes

Power To The Small Business – Episode #11: Visual Thinking With Dan Roam
(Feed readers and RSS subscribers – Click here to listen if you don’t see the player)
You can also right click and download the mp3 file here: Download Show (for personal use only)



Show Notes:

– Visual Thinking

  1. Discover by taking advantage of our innate ability to see.
  2. Develop ideas in a quick, sketchy, intuitive way.
  3. Share those ideas
– Four Steps to the Visual Process
  1. Look at the problem.
  2. See the patterns.
  3. Imagine new ideas from those patterns.
  4. Show – get it down on paper.
– SQVID: Five questions to get outside the box
  1. Simple or complex?
  2. Qualitatively or quantitatively?
  3. Show a vision or execution?
  4. Individually or in comparison?
  5. The way things are, or the way they might be?