Monthly Archives: January 2009

Starting a Social Media Program

The social media evangelists are preaching: “Social media is the way, the truth, the light!” But is it right for your business? And if it is, how do you get started?

David Berkowitz is Director of Emerging Media & Client Strategy for 360i, a social media marketing company based in New York. In this episode of Power to the Small Business, David explains how get a social media program started and how to analyze whether or not a particular channel is for you. David says that while most of these tools are free, the time commitment can be enormous.

Guest: David Berkowitz – Director of Emerging Media & Client Strategy, 360i
Length: 24 minutes


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Press the play button on the player above and get started. Comments, questions about web analytics? Please share it in the comment section below.

David Berkowitz: Show Notes on Social Media

Starting a Social Media Program:

Social media is a broad term. Some companies may have social media programs without even realizing it. If you have a Facebook or MySpace page, You have a social media program.

Important Considerations:

  • People are already participating in social media. You should know if your customers are participating.
  • Have a sense of how you approach all the areas where consumers are actively participating and sharing content.
  • Make use of the avail public tools. Most of the information is available is free.
  • While many of the tools are free, the time commitment can be enormous.

Social Media Program Tools:

  1. FaceBook – Useful for letting customers write comments and solicit feedback.
  2. MySpace – Excellent for reaching students and younger demographics
  3. Twitter – A good channel for brief communications, sharing links and having quick exchanges.
  4. Blogging – Tools such as BloggerWordPress and Typepad are a cornerstone of social media programs. A good choice for broadcasting your ideas, start conversations, and get search engine results.
  5. YouTube – Video hosting solution. Good for product demos or if you have a passionate personality. You can also produce content about your business or industry.



The Basics of Marketing: What are web analytics?

Your website traffic should not be a mystery. There are tools to help you track and analyze website traffic. Those tools are called web analytics.

Tina Bean is Sales & Marketing for VisiStat, a real time website visitor tracking service. In this episode of Power to the Small Business, Tina Bean explains what web analytics are and what they can do for your small business website. Tina says that, “everyone with a website needs web analytics.”

Guest: Tina Bean – Sales & Marketing Director, VisiStat

Length: 23 minutes

(Email subscribers and feed readers – Click here to listen if you don’t see the player)

You can also download the mp3 file here: Download Power to the Small Business #22 (for personal use only)

Press the play button on the player above and get started. Comments, questions about web analytics? Please share it in the comment section below.


Tina Bean: Show Notes on Web Analytics


Web analytics: The process of monitoring and tracking the activity on your website, presented in a simple and intuitive format.

These powerful tools allow you to measure, analyze and track everything that goes happens on your website. You can actually track all visitors back to their point of origination:

  • Referring links
  • Search Engine referrals
  • Geographic location of visitor
  • The physical location of each visitor’s computer
  • How site visitors move through your website
  • Quantify and measure advertising campaigns

How do you get web analytics on your website? By simply installing a tracking code on the website.

One of the best applications of web analytics is search engine optimization.

  1. Learn which keywords are driving traffic
  2. Receive trending reports on the performance of your keywords over time.
  3. View page-rank reports – Which keywords appear on page 1, 2, 3 of the search engine results.



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