You may be surprised at how many of your customers are really your brand advocates, ready and willing to spread the word about your business. You just need to give them a nudge in the right direction. In this episode of Power to the Small Business, Rob Fugetta, Founder and CEO of Zuberance, and author of Brand Advocates, joins host Jay Ehret to discuss how to turn your brand advocates into brand promoters.
Guest: Rob Fugetta – Zuberance.
Host: Jay Ehret – The Marketing Spot
Length: 24 minutes
Rob Fugetta on Brand Advocates:
Definition of Brand Advocates – Highly satisfied customers, or others, who are willing to recommend your brand or product without pay or incentives.
Start by asking the ultimate question for customer loyalty:
“On a scale from 1-10, how likely are you to recommend us to your friends or colleagues?”
Steps to Tapping Brand Advocates for Word of Mouth
1. Identify - Ask the ultimate question across a variety of customer touch points and communications channels.
2. Energize – Making it easy for your advocates to recommend them.
- Create ratings and reviews for your products.
- Collect advocate stories and testimonials.
- Get advocates to share content and offers with their social network.
3. Track your results.
Selected Quotes from Rob Fugetta:
“True advocacy cannot be paid for or manufactured, it can only be earned.”
“It’s really not about marketing to your advocates; it’s marketing through your advocates, and with your advocates.”
“Marketing is about more than clicks and impressions; it’s about building a movement around your brand.”
Buy the book: Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force
Rob Fugetta at Zuberance
Rob Fugetta on Twitter