Chapter 2 – Level 1 Branding: Four questions to discover your brand story

Do you consider yourself a bullet point business, or a brand with a story?

In Chapter 2 of The Marketing Plan Podcast, I will guide you through four, Level 1 Branding Questions that will drill down into the essence of your brand. If you are wanting to build your brand story, begin by answering the following questions:

1. What is your core ideology? (what you believe)
2. What are your core values? (timeless guiding principles)
3. What is your mission? (your purpose and reason for being)
4. What is your vision? (what you will become)

 

Below is a Level 1 Branding worksheet that will allow you to evaluate and apply your ideology, values, mission, and vision to begin building your brand story.

Download the worksheet: Level 1 Branding Questions
Tune in to Chapter 2 for complete guidance through the questions, along with examples of answers.

Download Level 1 Branding Questions

Download Level 1 Branding Questions

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Jay Ehret signatureThanks for listening!
Jay Ehret
Dean of Marketing Know-How
The Marketing Spot


 

 

Bonus Episode: Chapter 1 of The Marketing Plan Podcast

It’s Time for a Transformation Plan

I’d like to introduce you to my new show: The Marketing Plan Podcast. My new show focuses on the transformation of your business, and turning it into the brand you’ve always dreamed of becoming. Our previous podcast, As I mentioned in my last episode, Power to the Small Business is no longer being produced, but this website will remain with the archive of all past episodes.

And now, I’d like to present, the premiere episode of my brand new show: It’s Time for a Transformation Plan. Because it is time: time for you to end the search for the solution to taking your business to the “next level.”  Allow Chapter 1 to give you the confidence in reaching your business’s true potential.

Interested in the new show?  Please subscribe in your feed reader or ITunes at http://MarketingPlanPodcast.com/subscribe

Included in the show notes, brought to you , is one free month of business planning by LivePlan.com.

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Thanks for listening!
Jay Ehret
Dean of Marketing Know-How
TheMarketingSpot

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Magic Marketing: The Dark and the Light

Topics: Customer Experience & Marketing Plans


Podcast Episode #75 of the internet show about small business marketing


There are two types of marketing magic, let’s call them light and dark marketing magic. The light magic is the kind that benefits customers, and is created for the good of all. The dark marketing magic is the selfish kind. The kind that makes you think you’re really taking a shortcut, but you’re only prolonging the problem.

In this episode of Power to the Small Business podcast, Podcast host and small business marketing specialist, Jay Ehret addresses both kinds of marketing magic: Light marketing magic in the form of magic spots in the customer experience, Dark marketing magic in the form of magic marketing pixie dust. Take a listen and determine how your business can be more than just a bullet point by adding some magic to the experience, and how you can avoid the dark magic marketing pixie dust.

Guests:
Jay Ehret The Marketing Spot (Podcast Host)

Length: 16 minutes

Email subscribers and feed readers – If you don’t see the player, click here to listen to Power to the Small Business
You can also download the mp3 file here: Download Power to the Small Business #75 (for personal use only)

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SHOW NOTES

Making Magic Spots in the Customer Experience

MAGIC SPOT: Unexpected memorable moment in the experience that customers feel compelled to retell to their friends and family.

  • If you’re giving people what they expect, your business is in the mediocre middle.
  • Without an memorable moments in the customer experience, your business becomes a bullet point on the agenda.
  • It’s not your job to just provide a product or a service, you have to give people something that’s unexpected.
  • Magic sparks are word-of-mouth starters

Magic Marketing Pixie Dust

  • Desperate businesses reach for the Magic Marketing Pixie Dust thinking it will provide a cure.
  • There is no one-size fits all program. If one size fits all, it fits no one in particular. (Hand-me-down marketing)
  • Your success today is not determined by what you did today or yesterday.
  • Your success 365 days from today is determined by what you are doing right now.

Show Links

Start Building a Remarkable Experience Now (podcast)
The Experience Economy (podcast)
What’s the Secret of a World-Class Customer Experience? (podcast)
The Cult of Customer Amazement (podcast)

Free Recorded Customer Experience Webinar: Creating A Remarkable Customer Experience

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(We keep these private and do not give or sell them to anyone else)

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