Counterintuitive Marketing – When Not to Trust Your Gut

Thanks to neuromarketing, we can discard some of our most cherished beliefs. And thanks to Roger Dooley we can get a handle on marketing that doesn’t seem to make sense.

Roger Dooley author  of Brainfluence podcast

You don’t get customers. You just can’t. But don’t worry, customers don’t get customers either. That’s why we have things like behavioral economics and neuromarketing. If you’ve been flying by the seat of your intuition, perhaps it’s time for a marketing gut check. Roger Dooley has categorized and compiled 100 marketing tips based on how customers behave, not how you think they might behave. And some of revelations in Brainfluence will hit you right in your gut.

In this episode of Power to the Small Business, Roger Dooley, author of Brainfluence, will discuss some of the most counterintuitive advice from his book. It just may change the way you market, and cause you to question why you’ve been doing what you’ve been doing.

Guest: Roger Dooley, neuromarketing consultant and author of Brainfluence
Host: Jay Ehret, Dean of Marketing Know-How at

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Selected Roger Dooley Quotes from the Show

“Introducing a product you don’t expect to sell can actually increase sales of other products in the line.”

Give somebody a lot of choices, and they start doing comparisons and end up just getting all muddled and just giving up.”

“We don’t like to think hard, and when we can make a decision based on emotion, it’s easier for us. And often, we’re even happier with the result when we do things that way.”

~ Roger Dooley

Show Resources

Roger Dooley’s Neuroscience Marketing Blog
Roger Dooley’s Forbes Blog

Free marketing coaching session with Jay Ehret

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