Current Marketing Issues
Podcast Episode #72 of the internet show about small business marketing
Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the eighth gathering of the Marketers Roundtable.
Whereas…marketers like to congregate and discuss marketing, Therefore, let them gather at The Marketers RoundTable to discuss current marketing issues for all to hear on Power to the Small Business.
In this gathering of the Roundtable, the marketers discuss the biggest marketing impact of the past year, and what will have the biggest marketing impact in 2011.
Tamsen McMahaon, Director of Digital and Strategic Initiatives – Sametz Blackstone
Kyle Lacy, Principal – Mindframe
Ken Briscoe, Creative Director – A6 Media
Jay Ehret – The Marketing Spot (Podcast Host)
Length: 27 minutes
The Biggest Marketing Impacts:
2010 is the year the social media barrier fell.
“It was the year the general public lost its resistance. …I point you to the dramatic increase of people on Facebook…and 41% getting their daily news from Twitter, up from 17%.”
2011 is the year marketing gets to join the big boys at the table of business operations.
“This is the year we’ll really start to see marketing shift upstream, where a lot of us think it always should have been.“
2010’s biggest impact was mobile.
“We’re seeing an uptick in manufacturing (mobile use) …health networks are starting to use iPads within the hospital.”
2011’s biggest impact will be mobile.
“I think that mobile is going to completely revolutionize the way that and industry is working. …Number one is going to be customer service.”
2010’S biggest marketing impact was social media.
“It became obvious that every one needs to play on some level.”
2011 will be mobile accessibility.
“I think you are going to see a lot more conversation about location-based stuff.”
The biggest marketing impact in 2010 was Facebook Pages for Business
“Businesses realized that this was something relatively simple that they could do and immediately become available to 57% of the adult population in America.”
2011’s biggest marketing impact with be Facebook combined with location-based services.
“…because of Facebook Places and Facebook Deals. Facebook has just been brilliant in the way they’ve integrated it all into one, easy-to-use interface.”
Ken Briscoe: @kenbriscoe on Twitter