The Internet Show About Small Business Marketing
Podcast Episode #64: Marketers Roundtable
Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the seventh gathering of the Marketers Roundtable.
Whereas marketers like to congregate and discuss marketing,
Therefore, let them gather at The Marketers RoundTable to discuss hot marketing topics for all to hear on Power to the Small Business .
Guests:
Shashi Bellamkonda – Network Solutions
Scott Ellis – Technology Translated
Erica Campbell – ForRent.com
Jay Ehret – The Marketing Spot (Podcast Host)
Length: 29 minutes
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You can also download the mp3 file here: Download Power to the Small Business #64 (for personal use only)
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Selected quotes from the marketers:
ON USING YOUR OFFICE AS A NETWORKING TOOL
SCOTT ELLIS: “One of the biggest mistakes I see people making is pounding away at whatever social media outlets they’re using and not getting out there and making those personal connections.”
JAY EHRET:“Even though I’m constantly talking to other people on social media, I think I’m missing out on that personal face-to-face contact by being trapped in my home office.”
SHASHI BELLAMKONDA: “You can efficiently reach more people using these tools, but you shouldn’t forget the fact that you need to have face-to-face interaction.”
ERICA CAMPBELL: “It just makes for a stronger organization, rather than doing everything just online.“
ON ONLINE CONTENT ORGANIZATION
SHASHI BELLAMKONDA: “When a person comes to your website, they don’t have time to go through what you think is cool. They should be able to conduct their business as quickly and as efficiently as possible.”
SCOTT ELLIS: “It really behooves someone to spend quite a bit of time really thinking through all of the different types of content that are going to be on their site and how those things are going to impact what their goals are.”
ERICA CAMPBELL: “Look at it in five pieces where you’ve got your communication piece, your connect, your collecting, organizing and categorizing of your content, your customization, and your conversation.”
JAY EHRET: “What’s the most important thing I want my website to do? Take that as the starting point and say everything I do with this website should be organized around that one thing that I want people to do when they come to my website.”
ON SOCIAL MEDIA CONTESTS AND CONSUMER LOYALTY
SCOTT ELLIS: “The advantage, and the risk, with video is that the barriers to entry to producing a reasonably good quality video are just a little bit higher than they are for doing something as simple as writing a blog post or publishing a picture.”
ERICA CAMPBELL: “Another issue is coming up with what exactly your contest should be and what the consumer need is, because that will help unfold how successful your contest is.”
SHASHI BELLAMKONDA: “If you’re going to upload a picture on to your website or property. Make sure you can post it on other places also and use it commonly. You increase your audience a lot.”
JAY EHRET: “You still need to have something interesting happening in the contest… You need that engaging content, but at the same time you need people to participate too.”
ON THE COUPON AND DISCOUNT CRAZE
SCOTT ELLIS: “While you want to be reasonably priced for whatever you’re offering, you don’t want that to be your competitive differentiator. That just spells a long, slow death for most businesses.””
ERICA CAMPBELL: “…mobile coupons and location-based advertising coupons that you may find on Foursquare are really exciting.”
JAY EHRET: “I think in the long run…it could be a death spiral.
SHASHI BELLAMKONDA: “There will always be opportunities to keep trying things and see what works. I think people should definitely try it to see does this work for me or not.”
Show Links
Shashi Bellamkonda: GrowSmartBiz Conference – @ShashiB on Twitter
Scott Ellis: VSEllis.com – @vsellis on Twitter
Erica Campbell: ForRent.com – @ericacampbell on Twitter
Jay Ehret: Free Word-of-Mouth Webinar – @TheMarketingGuy on Twitter