Businesses cannot survive on marketing alone. At some point you need to sell something and that’s where sales comes in. Marketing is the plan and selling is making the plan come to fruition. Whether you have defined sales department or not, you should have a defined sales system and a regular sales training program.
Tom Hopkins is recognized as the world’s leading authority on selling techniques and salesmanship. In this episode of Power to the Small Business, master sales trainer and best-selling author Tom Hopkins discusses the relationship between sales and marketing. How do sales and marketing work together in a small business? Tom also addresses the myth of the natural born salesperson.
Guest: Tom Hopkins – Tom Hopkins International, Scottsdale, Arizona
Length: 25 minutes
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Selected quotes from Tom Hopkins:
“If you really want to have profits, you have to work as a team. Don’t let barriers get built between groups…or separating marketing from selling.”
“Leadership…has to let everybody know that from the top of this company to the very bottom, we are all in sales.”
“Don’t wait to hear it’s better to start working, start working now and you’ll be way ahead of the competition”