Mobile marketing was supposed to be hot in 2008. What happened? We’re not really much closer to using mobile tools on a local level than we were when the year began. Part of the reason is that it’s somewhat of an unknown for small businesses. Some of the big questions are “What is it? How can I use it? How do I get started.”
In this episode of Power to the Small Business, Kim Dushinski answers those questions and simplifies mobile in to something more understandable. Kim is the author of The Mobile Marketing Handbook. and her company is Mobile Marketing Profits in Denver, Colorado. Kim says there are certain mobile tools that are better for small businesses than others. Also, mobile marketing is not right for everyone.
Podcast: Play in new window | Download
Mobile marketing was supposed to be hot in 2008. What happened? We’re not really much closer to using mobile tools on a local level than we were when the year began. Part of the reason is that it’s somewhat of an unknown for small businesses. Some of the big questions are “What is it? How can I use it? How do I get started.”
In this episode of Power to the Small Business, Kim Dushinski answers those questions and simplifies mobile in to something more understandable. Kim is the author of The Mobile Marketing Handbook. and her company is Mobile Marketing Profits in Denver, Colorado. Kim says there are certain mobile tools that are better for small businesses than others. Also, mobile marketing is not right for everyone.
Kim Dushinski: Show Notes on Mobile Marketing
What’s still needed for Mobile Marketing to go mainstream:
- More tools need to be available for local businesses.
- It needs to be more affordable to implement.
- Education for both consumers and businesses
Mobile Marketing Tools for Small Business
- Mobile Web – You must be able to be found by consumers accessing the mobile web.
- Be listed in the Google Business Listings
- Have a mobile website built
- Do some mobile advertising using a service like AdMob
- Text Messaging – Develop a text message relationship with customers. They must agree to get text messages from you.
Best Practices
- Everything must be permission based.
- Market your mobile campaign in a way the consumer understands the benefits and how to opt out.
- Use tools such as Mobivity, i2SMS, and mobileStorm
The Book: The Mobile Marketing Handbook
A step-by-step guide to creating dynamic mobile marketing campaigns.
Show Links
Mobile Marketing Profits – Kim Dushinski’s company