4 Things You Need To Know About Small Business Advertising

Power To The Small Business – Episode #2: Small Business Advertising

Outspoken veteran adman George Parker weighs in with important tips on small business advertising. Parker is author of MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag, and writes the AdHurl and AdScam blogs. He is a freelance writer and creative director and practices his craft in Boise, Idaho.

After you listen, please join the conversation with a comment or question in the comments section below.


Guest: George Parker – Author, writer, creative director

Topic: Small Business Advertising

Length: 31 minutes


  • Should you even advertise?
  • What results to expect from your advertising
  • Decide what you want to spend
  • Determine your USP (Unique Selling Proposition)
  • The three things you need to create great ads.
  • Where should you advertise: New Media vs. Old Media
  • Who should write your ads?


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